Monday 21 December 2015

Beer drinker sues Miller Brewing Co for misleading Foster’s advertising

Beer drinker sues Miller Brewing Co for misleading Foster’s advertising

Not good enough ... One Foster’s fan has become enraged that the beer isn’t brewed in Australia. Picture: AP/Mark Baker. Picture: Will Burgess/Reuters
Network WritersNews Corp Australia Network
A DISGRUNTLED beer aficionado is suing Miller Brewing Co. for misleading him into thinking Foster’s Lager was brewed in Australia.
New York man Leif Nelson, 37, has filed a lawsuit against Miller Brewing Co. in the Brooklyn Federal Court, claiming the company’s advertising for Foster’s Lager misled him.
He pointed to the company’s slogan “Foster’s Australian for Beer” as giving a false impression that the beer was from Australia.
Nelson was a loyal Foster’s customer from 2012 to January 2015, and says he will start drinking their beverages again if they are correctly labelled.
Australian icon? ... The Foster’s bottle has a kangaroo and a southern cross. Picture: AP/Mark Baker
Australian icon? ... The Foster’s bottle has a kangaroo and a southern cross. Picture: AP/Mark BakerSource:AP
The rights to Foster’s Lager are owned by a number of companies, including Heineken International in Europe and SABMiller in India and the US.
Despite being known internationally as the quintessential Aussie beer, Foster’s Lager is not a popular beverage in Australia.
A US brewer was hit with a $20 million settlement earlier this year after a court found the company had misled customers into thinking their beer was brewed in Germany.

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